Marketing Effectiveness, Vice President

Responsibilities: Design and run ROI analyses for content marketing, sponsorships, and brand campaigns to quantify impact Develop measurement frameworks for complex marketing initiatives across channels Track subscriber/listener analytics for newsletters and podcasts to identify themes and growth drivers Measure attendee engagement and audience demographics for events to optimize ROI Analyze website performance using Adobe Analytics to identify high-value paths and UX insights Synthesize data into clear insights and tactical recommendations for stakeholders Oversee centralized executive dashboards (Tableau/Power BI) as a single source of truth Educate the marketing organization on measurement best practices and analytics techniques Monitor industry trends in marketing analytics to enhance Citi’s capabilities Assess risk and ensure compliance in line with laws and Citi’s policies

Key requirements: 6–10 years in marketing analytics or related data-driven role Hands-on experience with MMM, MTA, brand lift studies, and bespoke ROI analyses Familiarity with marketing tech and data stack, including Adobe Analytics and Sprinklr Experience implementing measurement frameworks for content, sponsorships, brand, and events Strong analytical and quantitative skills to translate complex data into business insights Proven ability to collaborate across a matrixed organization with senior stakeholders Excellent communication and storytelling with data Experience in financial services or highly regulated sectors preferred Bachelor’s degree; Master’s preferred collaboration across a large, matrixed organization clear communication storytelling with data Adobe Analytics Tableau Power BI