PR Manager

Job Description: As a PR Manager with Swatch Group, U.S. & Caribbean, this position will be primarily responsible for developing and implementing RADO's public relations strategy to increase brand awareness, visibility, and desirability within the U.S. market. The role will lead earned media efforts, media relations, influencer engagement, agency management, and strategic storytelling initiatives that strengthen the brand's reputation and market presence. The PR Manager will serve as the primary liaison and manager of the external PR and/or event agencies, ensuring alignment with brand objectives, campaign priorities, and performance expectations. In addition, this individual will oversee brand events that support broader communications and marketing objectives. The role will independently manage and execute 5-8 small-scale events annually and lead the coordination of 2-3 larger-scale brand activations in partnership with an external agency.