Director, Consumer & Brand Insights

Overview As Director, you will define and lead the enterprise consumer and brand insights strategy for Crocs and HEYDUDE, shaping priorities across brand, product, marketing, and planning. You’ll translate consumer understanding into strategic actions that grow the business and strengthen brand equity. You’ll partner with executive leadership to embed insights in decision-making and build a scalable, AI-enabled insights capability. This role offers impact across a global portfolio and a chance to drive competitive advantage through rigorous consumer research and storytelling. Compensation / Benefitsmedical, dental, and vision coveragelife and AD&Dshort and long-term disabilitypaid time off 401k with company matchflexible schedule Responsibilities Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, informing strategy, product, and long-range planning Champion the consumer perspective to influence senior leaders and decision-making Define the enterprise insights ecosystem (brand tracking, segmentation, behaviors, drivers, competitive intelligence, trends)Translate signals into strategic recommendations with measurable business impact Serve as trusted advisor to executive leadership on investments, portfolio strategy, and growth opportunities Elevate organizational capability by developing frameworks, tools, reporting, and best practices Identify emerging trends and market shifts to inform growth, opportunities, and risk mitigation Oversee research partners and platforms to ensure best-in-class practices, data integrity, and modern AI-enabled capabilities Lead the evolution of insights generation, synthesis, and activation to improve decisions and competitive advantage Build and develop insights talent and cross-functional partnerships to foster consumer-centric thinking Key requirements 10+ years in consumer insights, market research, strategy, analytics, or related fields Significant experience in consumer products, retail, footwear, or apparel Proven success influencing senior executives and shaping enterprise-level decisions Experience developing and leading insights strategies with measurable business impact Experience leading agencies, external partners, and cross-functional teams Strong executive communication and storytelling Strategic thinking with ability to connect insights to growth Influence and alignment across complex stakeholders Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation Understanding of brand equity measurement and competitive intelligence Experience with data visualization and analytics tools (Tableau, Power BI, AI-enabled platforms)