Director of DTC E-Commerce & Digital Strategy (Ref: 198340)

Location: New York City

Industry: Beauty / Cosmetics

Employment Type: Permanent / Contract-to-Permanent

The Opportunity: We are partnering with a leading global consumer goods organisation undergoing a significant digital transformation, with a particular focus on expanding its direct-to-consumer (DTC) e-commerce capabilities. As part of this transformation, the business is looking to appoint a Director of DTC E-Commerce & Digital Strategy to help shape its digital commerce strategy, develop new consumer experiences and support the evolution of its technology platforms. Working closely with senior commercial, brand and technology leaders, this individual will play a key role in defining how the organisation engages directly with consumers, builds scalable digital capabilities and drives sustainable growth across a portfolio of globally recognised brands.

Key Responsibilities: Lead the development and execution of DTC e-commerce and digital commerce strategies across multiple consumer brands. Support the transformation and replatforming of e-commerce capabilities, including the implementation of Shopify. Act as a strategic bridge between commercial stakeholders, brand teams and technology partners, translating business objectives into digital product requirements. Shape digital customer experiences, including personalisation, loyalty, conversion optimisation and cross-brand commerce. Develop digital product roadmaps and work with technical teams and external partners to deliver scalable e-commerce solutions. Identify opportunities to accelerate DTC growth while complementing existing retail and wholesale channels.

Key Requirements: Proven experience leading DTC e-commerce or digital commerce strategy within a consumer-facing organisation. Strong understanding of e-commerce platforms, customer journeys and digital product development. Experience with Shopify or Shopify Plus, ideally involving platform implementation, transformation or replatforming. Ability to translate commercial requirements into digital product strategies and collaborate effectively with engineering teams. Experience within beauty, cosmetics, personal care, retail or broader consumer goods is highly desirable. Strong stakeholder management skills, with the ability to influence senior commercial, marketing and technology leaders.