Vice President of Marketing Analytics

About the Company: Financial services firm building scalable analytics systems to measure and optimize marketing performance Industry Financial Services Type Privately HeldAbout the RoleThe Company is seeking a Vice President of Marketing Analytics to establish a comprehensive measurement framework and guide cross-functional teams across marketing, product, and data engineering. The role will define performance metrics and growth frameworks, oversee full-funnel attribution linking campaigns to sales and revenue, and improve performance across digital and other marketing channels. Responsibilities also include developing predictive lead-scoring and audience segmentation models, translating business needs into technical specifications, and delivering executive dashboards and insights. The VP will lead and mentor analytics professionals while building scalable systems that turn behavioral and financial data into actionable business intelligence. Candidates should have a bachelor’s degree in a quantitative field and 7–10 years of experience managing complex, multichannel B2B marketing data. Strong expertise in media mix modeling, multi-touch attribution, and marketing ROI is required, along with proficiency in CRM and marketing automation platforms. Applicants should also bring advanced knowledge of web analytics and digital tracking, exceptional SQL skills, and practical scripting experience in cloud data warehouses. A demonstrated ability to create executive-ready reports using business intelligence tools is essential. Functions Marketing Data Management/Analytics