Vice President of Marketing Analytics

Vice President of Marketing AnalyticsAbout the CompanyA financial services firm building scalable B2B marketing analytics systems.IndustryFinancial ServicesTypePrivately HeldAbout the RoleThe Company is in search of a VP Marketing Analytics to lead the establishment of a robust measurement framework and guide cross-functional teams in the development of automated, scalable analytics systems. The successful candidate will be responsible for transforming raw behavioral and financial data into actionable business intelligence, with a focus on full-funnel attribution, campaign optimization, and predictive modeling.This role requires a strategic advisor who can define key performance metrics, oversee end-to-end measurement models, and design B2B lead-scoring systems to enhance conversion rates. The VP will also be instrumental in translating commercial requirements into technical specifications for data engineering teams and will be expected to produce high-impact dashboards and deliver strategic insights to C-suite stakeholders.Applicants for the VP Marketing Analytics position at the company should have a Bachelor's degree in a quantitative field and a minimum of 7-10 years' experience managing complex, multi-channel B2B marketing data, preferably within the financial services sector. The role demands a professional with a strong analytical background, including expertise in media mix modeling, multi-touch attribution, and marketing ROI frameworks. Proficiency in enterprise tech stacks, digital tracking, data engineering, and data visualization is essential.The ideal candidate will have a proven track record in building executive-ready reports and be adept at managing and mentoring data professionals to foster a high-performing analytics culture.FunctionsMarketingData Management/Analytics