Marketing Writer
sun communitiesPontiac, MI
About the role
Overview:
In this Marketing Writer role, you develop compelling content to boost brand awareness, engagement, and business outcomes for Sun Communities and Sun Outdoors. You will craft brand narratives, ensure messaging consistency, and optimize content for digital, print, and UX contexts. You'll work with cross-functional partners, apply SEO/GEO strategies, and guide external contributors to maintain high quality. Your work supports customer journeys from discovery to conversion and leverages AI tools for efficiency and impact. Compensation / Benefits Comprehensive medical and prescription coverage 401(k) with Sun matching Paid time off and holidays Tuition reimbursement Vacation RV site discounts Life and disability insurance
Responsibilities:
- Develop brand narratives and storytelling content aligned with brand standards
- Write clear, original content across digital, print, and internal channels following AP style
- Incorporate SEO, GEO, and structured content to improve visibility
- Create UX copy including navigation, CTAs, forms, and conversion-focused messaging
- Collaborate with Brand & Creative, Digital Marketing, MarTech, and partners to align content with calendars
- Research with residents, guests, team members, vendors to inform content
- Coordinate content development across projects while managing priorities and deadlines
- Provide editorial guidance to freelancers and agencies to ensure brand consistency
- Utilize AI-powered tools for writing, research, and optimization with quality control
- Analyze content performance (search, engagement, conversion) to drive improvements
- Maintain marketing content within CMS and other channels
- Other duties as assigned
Key requirements:
- Bachelor's degree in a relevant field 5 years of professional writing, content marketing, or related experience
- Valid driver's license
- Strong writing and copywriting skills for digital and print
- Proven storytelling and conversion-focused copywriting with a portfolio
- Knowledge of SEO and GEO best practices for AI-enabled search experiences
- Ability to write UX and product copy in partnership with design and digital teams
- Excellent grammar, editing, and AP style knowledge, with brand voice development
- Proficiency with AI writing/research tools while maintaining editorial standards
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Strong interpersonal and communication skills to translate insights into audience-focused content
- Experience creating content strategies that drive engagement, awareness, and business goals
- Knowledge of real estate, hospitality, travel, or similar industries is preferred
- CollaborativeStrategic thinker
- Excellent communicationSEO and GEO optimizationAI writing and research tools
- Content management systems (CMS)
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JOB OVERVIEW
Experience level
Senior
Location
Pontiac, MI
Occupation
Writers and Authors
Industry
Advertising Agencies
Posted
today
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