Marketing Automation Specialist

Job Summary: The Marketing Automation Specialist is an individual contributor reporting to the Lifecycle Marketing Manager. This role owns hands-on execution of Spot's lifecycle marketing programs in Customer.io, building, launching, and optimizing the campaigns and automated journeys that convert, retain, and grow our customers across email, SMS, push, and in-app channels. The role works independently to turn lifecycle strategies into high-quality, on-time campaigns, and is measured on error-free delivery and on campaign impact on key performance indicators (KPIs) such as engagement, conversion, and retention.

Job Location: On-site (Miami, FL)

Main Responsibilities: Build, test, and launch email, SMS, push, and in-app campaigns and automated journeys in Customer.io. Translate lifecycle strategies from the Lifecycle Marketing Manager into campaign workflows, triggers, and message logic. Manage the campaign calendar and production timelines to ensure on-time delivery. Serve as Spot's subject matter expert and primary administrator for Customer.io, configuring and maintaining events, attributes, templates, and reusable components. Partner with the data team to develop audience segments, and with engineering to ensure accurate data flows and event tracking into Customer.io. Plan and run A/B and multivariate tests on subject lines, content, send timing, and journey logic, and recommend optimizations based on the results. QA all messages for accuracy, rendering, personalization, and links before launch. Ensure all communication aligns with the brand voice and complies with email and SMS regulations (such as CAN-SPAM and TCPA) and insurance requirements, partnering with compliance/operations as needed. Maintain deliverability best practices, including list hygiene, preference management, and sender reputation. Track and report on campaign and journey performance, including open, click, conversion, unsubscribe, and deliverability rates, and share insights with the Lifecycle Marketing Manager and stakeholders. Work with marketing, design, and copywriting partners to produce campaign assets, and with customer service, claims, and operations to support transactional and service messaging. Stay current on Customer.io features and recommend ways to improve efficiency and capability.

Qualifications: Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.2–4 years of hands-on experience in CRM, email, or lifecycle marketing operations on a consumer-focused marketing team. Expert-level proficiency in Customer.io or a similar CRM tool, including journeys, segmentation, personalization, and reporting. Working knowledge of HTML and CSS for email. Strong understanding of segmentation, A/B testing, and deliverability best practices. Familiarity with email and SMS compliance requirements. Detail-oriented, with strong organizational skills and the ability to manage multiple campaigns at once.

Preferred Qualifications: Experience with SQL or BI tools. Experience in insurance, financial services, or another regulated industry.

Compensation: Miami base pay range: $77,828 - $97,286 per year This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits listed below. Interview Technology NoticePlease note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging NoticeIf you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying "STOP."