Lead development and execution of cutting-edge organic search strategies across traditional SEO, generative AI search, and social platforms (TikTok, Instagram, YouTube, Reddit, etc. Serve as a trusted client advisor and primary contact, delivering strategic counsel and performance-driving insights.. Use tools such as GA4, Adobe Analytics, SEMrush, Ahrefs, and social analytics platforms to derive insights, optimize performance, and demonstrate ROI.. Strong familiarity with SEM and understanding of paid/organic synergy. Expertin analytics and SEO tools, including GA4, Adobe Analytics, SEMrush (or similar), and strong skills in Excel and PowerPoint.
At Nexus Marketing, we empower mission-driven businesses to amplify their impact.. Listen to this nonprofit industry podcast about our agency's founding and mission. We’re looking to hire candidates who have 2-3 years experience, an interest in the mission-driven sector, background in digital marketing /SEO, and a love of presenting / client engagement.. Jumping on the phone with a client's CEO or CMO to walk them through the latest month's marketing and lead data. Leveraging multiple tools to provide results for clients including Google Analytics, Google Search Console, SEMRush, Google Data Studio, and Lighthouse Tool.
Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe.. The Lead, Digital Strategy for NBS Marketing will drive the vision, execution, and optimization of digital marketing and web strategies across multiple brands.. This role will drive strategy for web properties, digital content, SEO/SEM, and performance analytics—partnering with cross-functional stakeholders to shape digital experiences that support business growth.. Experience with CMS platforms (e.g., WordPress, Sitecore), Google Analytics (including Tag Manager & Search Console), SEO tools, and marketing automation systems.. We’re also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and that’s just a shortlist).