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About the Company : Ascential Medical & Life Sciences is seeking a highly motivated and experienced Product Marketing Manager to join our growing team in Blaine, MN. This critical role will be primarily responsible for developing and executing comprehensive marketing strategies with a strong emphasis on demand generation, driving the awareness, adoption, and revenue growth of our advanced automation solutions.. The ideal candidate will possess a deep understanding of the industrial automation market, including its B2B complexities, competitive landscape (e.g., ATS Automation, JR Automation), and the unique needs of manufacturing clients.. Conduct in-depth market research and competitive analysis (including direct competitors like ATS Automation, Durr Group, and JR Automation) to identify market trends, customer needs, and competitive differentiation within the industrial automation sector.. Manage and optimize search engine optimization (SEO) strategies and web content development to improve online visibility and organic traffic.. Plan, execute, and optimize social media campaigns and search engine marketing (SEM) campaigns (e.g., Google Ads) to drive engagement and lead generation.
Paid Media Analyst. You will develop a meaningful toolkit of skills around collaboration, communication, storytelling, and, most importantly, client service.. Manage the intricacies of multiple paid digital media platforms, including Google Ads, Microsoft Ads, Facebook Business Manager, and LinkedIn Campaign Manager, to name a few.. Uncover insight in data using the tools within each publisher and Google Analytics and performing additional ad hoc analysis in Excel and through our data warehouse.. Collaborate across departments; paid media, SEO, analytics, and business intelligence to help enact the best solution for our clients.