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The coordination between SEO and Paid Search efforts is critical, and this director must create the connection between teams to harmonize $300M in paid search spend with an organic search strategy.. The right leader for this role must demonstrate exceptional business acumen, have experience running large paid search budgets for retail or other commensurate positions to drive total search impact and omni-traffic benefits (in-store and online).. 8 years proven experience leading SEM team and developing overall Paid search strategy. 5 years experience with web analytics tools such as Adobe Analytics or Google Analytics. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.