Account Director, Earned Media, Consumer Brand - Burson

Responsibilities: Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and storytelling Create integrated communications strategies linking earned media with influencer, social, digital, content, paid, and experiential efforts Identify compelling story angles aligned with client goals and brand reputation Translate research and market trends into actionable communications plans Serve as day-to-day client lead and trusted adviser across multiple accounts Maintain strong client relationships through proactive communication and strategic recommendations Lead client meetings, presentations, and strategic planning sessions Develop tailored media strategies based on audience, story, and objectives Prepare pitches, press materials, messaging frameworks, and executive talking points Build relationships with reporters, editors, producers, and influencers Secure high-impact media coverage and opportunities Respond to media inquiries and manage engagement opportunities Collaborate with digital, influencer, paid media, creative, research, and analytics teams for integrated campaigns Leverage media monitoring, social listening, and analytics to evaluate performance Apply emerging technologies and AI tools for research and planning Mentor and develop junior team members and contribute to new business proposals Present strategic recommendations to clients and internal stakeholders Foster innovation, learning, inclusion, and professional development across the agency

Key requirements: 6-8 years in PR, earned media, strategic communications, or integrated marketing communications Proven track record of strategic earned media campaigns for consumer brands Strong understanding of traditional, digital, social, influencer, and creator ecosystems Ability to translate research and consumer insights into impactful programs Proven success securing top-tier media coverage and building media relationships Exceptional client management and relationship-building skills Experience developing executive messaging, media strategies, and communications plans Strong presentation, writing, editing, and verbal communication skills Ability to manage multiple workstreams in a fast-paced environment Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip Proficiency in Microsoft Office (PowerPoint, Excel, Word) Experience collaborating with influencer marketing, paid media, social media, analytics, and creative teams Intellectual curiosity, strategic thinking, attention to detail, storytelling Commitment to an inclusive, collaborative, innovative workplace culture collaboration strategic thinking storytelling Cision Muck Rack Brandwatch