Director Brand Media Activation
virtual vocationsNew York, NY
About the role
Leading the integrated media and activation strategy for the U.S. obesity and related conditions portfolio, the full-time remote Director Brand Media Activation will coordinate brand plans, engage with cross-functional teams, and ensure alignment of media and activation efforts to enhance customer experiences.
Key responsibilities:
Lead the development of integrated media and activation briefs based on brand objectives and audience insights
Oversee media planning processes and set direction for activation strategies that resonate with priority audiences
Facilitate cross-functional collaboration to align customer engagement priorities and ensure coherent media integrationRequired qualificationsDoctorate degree with 2 years of Marketing/Sales experience, or Master's degree with 4 years, or Bachelor's degree with 6 years, or Associate's degree with 10 years, or High school diploma/GED with 12 years of Marketing/Sales experience
Proven success in leading integrated media and activation strategies for complex brands or launches
Experience in consumer marketing, media planning, and channel investment
Strong understanding of healthcare professional and consumer engagement strategies
Experience managing agency partners and cross-functional teams in a matrixed environment
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JOB OVERVIEW
Experience level
Manager
Location
New York, NY
Occupation
Advertising and Promotions Managers
Industry
Advertising Agencies
Posted
yesterday
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