Growth Marketing Manager

Responsibilities: Own and execute full-funnel growth strategies across acquisition, conversion, retention, and customer expansion initiatives. Identify, test, and scale new marketing channels, audiences, and growth opportunities. Optimize paid media performance across search, social, display, and emerging platforms. Partner with internal teams and agency partners to improve SEO, customer acquisition, and ecommerce performance. Manage budget allocation and marketing investments to maximize efficient, profitable growth. Lead integrated marketing campaigns supporting product launches, promotions, and demand generation initiatives. Collaborate with creative teams to develop high-performing content, messaging, and campaign assets. Recommend promotional, lifecycle, and customer engagement strategies that drive revenue growth. Identify website, landing page, and user experience optimization opportunities to improve conversion rates. Analyze performance data and provide actionable recommendations to improve marketing effectiveness. Partner with cross-functional teams to support forecasting, planning, and growth initiatives.