Shopper Marketing & Commercialization Manager

Role Overview: Distribution only matters if the product moves. Serving as marketing’s primary point ofcontact for Sales, you will turn hard-won distribution into velocity off the shelf. You will own shopper marketing, trade and couponing, field and sampling, and thecommercialization handoff: once an item is ready, you take it through PIM, retailer setup, POS, sell sheets, and readiness. This role lands at the intersection of Shopper Marketing & Retail Media in partnership with our Growth channel.

Job Responsibilities: Shopper Marketing: Own displays, features, secondary programs, shopper toolkits, and retailer-specific activation that drive trial at the point of purchase. Coupon & Trade Orchestration: Run digital and print coupons, clearing house, trade tools (e.g., Vividly), offer strategy, redemption tracking, and Finance / Sales alignment. Field & Sampling: Manage demo and sampling programs tied to key resets. Commercialization: Take the handoff from Brand & Content after product development and own PIM, retailer portals, item setup, POS, sell sheets, asset trafficking, and launch readiness with Sales. Sales Partnership: Serve as the primary marketing point of contact for Sales, building retailer-facing sell-through, velocity, incrementality, and category-recruitment stories from SPINS / Circana and account data. Retail Media (tactical): Run account level, tactical retail media and digital shelf within Growth’s framework, supplying shopper and coupon data to Growth, who owns strategy and management of Amazon, Target, and Walmart’s platforms.

Experience: 4–6+ years in shopper, trade, retail, or customer marketing in CPG — ideally beverage or food. Retail Depth: Managed sampling and demo programs against retailer reset cycles; coupon / clearing-house and trade-promotion experience (Vividly or comparable a plus). Relationships with Walmart, Target, Whole Foods, UNFI, or KeHE are a strong plus. Data Fluency: Fluent in SPINS, Circana, Nielsen, and retailer scorecards — and able to turn data into buyer-facing stories. Commercialization: Experience with PIM / item setup, retailer portals, POS, sell sheets, and launch readiness. Leadership Style: Comfortable as the primary marketing POC for Sales and operating hands-on without a large team; sets priorities by velocity impact and launch timing.

Tools: SPINS, Circana / Nielsen; retailer portals; PIM; Vividly or comparable trade tools; clearing-house / coupon platforms; PTS or demo platforms; UNFI / KeHE portals; Excel & PowerPoint.

Location: Remote (US). Denver / Mountain Time preferred. Approximately 10–20% travel.

Featured Benefits: Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, & Disability insurance.

Reporting: Reports to the VP of Marketing (Casey Woodruff), who reports to the CEO (Andrew List).