Vice President, Global Brand Strategy and Marketing

Overview As VP, Global Brand Strategy & Marketing, you will partner with the Chief Brand Officer to shape global brand direction and drive commercial growth. You translate consumer insights into strategic brand and marketing plans across all channels, coordinating with senior leaders to align vision, storytelling, and growth priorities. You lead cross-functional initiatives in a fast-paced, matrixed organization, balancing long-term brand-building with near-term business results. You’ll influence culture, innovation, and performance, elevating Tory Burch’s brand on a global scale. Compensation / Benefitsgenerous benefitsemployee discount and sample salesexecutive coaching on-demandpaid volunteer dayshealth and financial security programswellness initiatives Responsibilities Shape and lead Tory Burch's global brand and marketing strategy across channels Translate brand direction into enterprise-wide plans, milestones, and operating rhythms Oversee integrated marketing campaigns, brand storytelling platforms, and product narratives Drive cross-functional collaboration with Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing, and E-commerce Evaluate marketing effectiveness, prioritize initiatives, and balance long-term brand-building with business objectives Provide strategic direction and governance to ensure consistent priorities across regions and channels Lead Marketing Operations to develop calendars, planning processes, and operating rhythms Manage agency partnerships, budgets, and resource allocation Foster innovation and creative excellence to shape future brand growth Key requirements 12+ years in brand marketing, integrated marketing, or related leadership roles Experience partnering with C-suite executives in global organizations Proven track record defining and leading global integrated marketing strategies from concept to execution Deep expertise in brand storytelling across social, digital, influencer, PR, experiential, retail, and E-commerce Strong understanding of consumer insights, CRM, paid media, customer lifecycle marketing, and marketing tech Ability to translate priorities into actionable plans with clear ownership and measurable outcomes Strong strategic planning, execution, and project management in a matrixed environment Experience managing budgets, agencies, and significant marketing investments Executive presence, communication, leadership, and relationship-building skills Analytical, problem-solving capabilities, and comfort navigating ambiguity Experience in luxury, fashion, beauty, retail, or consumer brands preferred Strategic thinker Collaborative leadership Strong communication and storytelling Consumer insightsCRM and loyalty strategies Paid media